Geoffrey W. Brown
Human Centered Designer

Case study

IDEO is one of IDEO's most challenging clients.

Interaction and interface design, web, mobile

How do you design a design organization’s website? That’s the task I faced upon joining IDEO in 2009. Thankfully, I was in great hands – I was working with the exceptional Gentry Underwood and Liz Armistead on figuring out what was next for IDEO’s online presence.

The task was significant: redesign so that the (beautiful and beneficial) chaos of the company was present, while still modernizing and modularizing the the underlying technology and visual expression.

I went through 10’s of proposed directions. Ultimately, we decided that the best approach was to take’s current form and refine it to be more future-friendly. I implemented a grid upon which all pages were based (there wasn't one before), and I helped to remove all instances of Adobe Flash from the site (a few years before this was vogue). I built upon the existing design, and helped scale it into the future.

Recently, I’ve discovered that IDEO is finally getting a complete makeover. I’m super excited about the new redesign, led by my friend Chris Nyffler. The new site is stunning, and I’m happy that I had a chance to be part of the previous rev’s success. The screens that you see below are artifacts from the work described above.


Additional work

Vive Phone Services

What assurances do people need in order to have a great VR experience?

Experience Marketplace

Applying the Airbnb model in different and unique ways.

Recap for Twitter

What happens when you come back to Twitter after a day, month, or year?

Life Technologies

IDEO helped design a more transparent genomic sequencer.

Moxie Spaces

Creating and productizing a knowledge-sharing system at IDEO

IDEO is one of IDEO's most challenging clients.

Twitter Insights

Insights about people and markets help advertisers create powerful messaging that resonates.

Case Commons

How do you approach designing a social network for social workers?