Geoffrey W. Brown
Human Centered Designer

Vive Phone Services

What assurances do people need in order to have a great VR experience?

Experience Marketplace

Applying the Airbnb model in different and unique ways.

Recap for Twitter

What happens when you come back to Twitter after a day, month, or year?

Life Technologies

IDEO helped design a more transparent genomic sequencer.

Moxie Spaces

Creating and productizing a knowledge-sharing system at IDEO

IDEO is one of IDEO's most challenging clients.

Twitter Insights

Insights about people and markets help advertisers create powerful messaging that resonates.

Case Commons

How do you approach designing a social network for social workers?



Geoffrey Brown is an interaction designer who helps build systems, services, and products for human use through the practice of Human Centered Design. In 2005, he obtained a near BFA from the New Media Design and Imaging program at the Rochester Institute of Technology. In 2013, Geoffrey and his wife Jacqueline moved from New York City to Northern California, where’s he’s worked with companies like McKinsey Design, IDEO, Twitter, Airbnb and others. Currently, Geoffrey is a Principal Designer at Fitbit, helping to shape and build positive health outcomes for millions of people around the world through Human Centered Design.

Prior to this, Geoffrey has worked on projects ranging from improving the technician experience for genomic sequencing, to reimagining the future of social workers across the continental US to helping connect people to the real world who are fully immersed in room-scale virtual reality. Geoffrey has passion for understanding people, applying the innovation process though design, and spending too much time on Twitter.


Geoffrey W. Brown is a designer based in Richmond, California. He’s happily married to his wife Jacqueline, and has two ridiculous cats. Pixels were designed in Sketch and built with Jekyll. All type was set in Scandia and Elena by Process Type Foundry.

Professional experience

layout: resume linkedin: school: RIT major: New Media Design and Imaging years: September 2001 - 2005 —


  • Principal
  • San Francisco, CA
  • June 2018 - Present

Working on bringing design upstream for new products and special projects with a human-centered approach. Focused on delivering positive health outcomes to millions of people around the world.

McKinsey Design

  • Assoc. Design Director
  • San Francisco, CA
  • September 2016 - May 2018

We work with the world’s largest organizations to accelerate the impact of digital transformation. Combining data science, human-centered design, and the latest rapid-development techniques—such as concept sprints and DevOps—we help our clients deliver breakthrough products, experiences, and businesses.


  • Senior Designer
  • San Francisco, CA
  • July 2014 - May 2016

I was part of the HTC Creative lab, working along side the industrial design studio. My primary role was designing how people interact with various aspects of the HTC Vive. I helped research and design the product that ultimately became Vive Phone Services. Additionally, I helped to design core functionality for Viveport, HTC’s content platform for VR.


  • Senior Interaction Designer
  • San Francisco, CA
  • August 2013 - July 2014

As part of the Airbnb design team, I collaborated with other designers, researchers, engineers and product managers on both core and experimental aspects of the Airbnb platform.


  • Senior Product Designer
  • San Francisco, CA / New York, NY
  • March 2012 - August 2013

I was responsible for collaborating with the @design team, both in New York and in San Francisco, to coordinate, design and build products relating to core and experimental services.


  • Designer
  • Palo Alto, CA / San Francisco, CA / New York, NY
  • November 2009 - March 2012

I was responsible for working with fellow IDEO designers on projects ranging from the design and development of medical software, social and government enterprises, consumer electronics, luxury automobiles and financial services firms in the US and Asia. Day to day work revolved primarily around creating interaction design for clients. Additional responsibilities included mentoring new interaction designers at IDEO, helping to imagine the future role of software development for IDEO NY and helping to screen and interview new design candidates.

Involution Studios

  • Lead Designer
  • Sunnyvale, California
  • March 2009 - November 2009

I was responsible for helping lead a small team of designers and engineers scope, plan, design, prototype and engineer consumer and enterprise software applications and websites. I primarily worked in short sprints with tight and direct client engagement. I Produced and lead design of visual comps and interaction design concepts. Additionally, I helped contribute working HTML, CSS and Javascript to functional prototypes throughout the design process.

Neue Software, Inc

  • User Interface Designer
  • Sunnyvale, California
  • December 2008 to March 2009

I helped design and prototype design-focused desktop software for modern web designers and developers. I worked directly with the Creative Director to provide visual comps, behavioral specifications and interaction concepts, as well as produce marketing collateral and videos for users, conference needs and VCs.

Domani Studios

  • Senior Designer
  • Brooklyn, New York City
  • February 2008 - November 2008

Worked to deliver textured on-brand design solutions ranging from interactive banner campaigns to highly involved video-based client sites. Worked within the design team to provide hands-on leadership for other designers, collaborate with peers and take creative direction from both clients and leadership staff.

The Wonderfactory

  • New Media Designer
  • Manhattan, New York City
  • July 2007 - March 2008

Worked as a vital team member and high level creative contributor for innovative software and web based projects for Fortune 100 companies, as well as smaller businesses and non-profit organizations.

Eastman Kodak Company

  • Interaction Designer
  • Rochester, New York
  • April 2005 - April 2007

Worked with a mid-size, interdisciplinary team consisting of Industrial Designers & Information Architects to produce innovative new design solutions within the Kodak product portfolio.

Relevant links